Digital Marketing Specialist
ArctX Marketing Team is looking for a passionate Digital Marketing Specialist to join our growing team.
- Research new opportunities that may benefit the business including social media, development of blogs and forums, etc.;
- Conduct keyword research and web statistics reporting;
- Contribute to social media engagement and brand awareness campaigns;
- Use web analytics tools to monitor the performance of websites & make recommendations for improvement;
- Develop and integrate content marketing strategies;
- Keep up to date with current digital trends and insights;
- Optimize content for the website and social media platforms
- Implement and analyze performance metrics;
- Execute new and creative collaborations among technologies & platforms;
- Brainstorm new and creative growth strategies.
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience of managing SEO/SEM, marketing database, social media and/or display advertising campaigns
- Experience in identifying target audiences and creating campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B testing
- In-depth understanding of online marketing tools and social media platforms
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends & best practices in online marketing.