App Store Optimization Specialist
ArctX Marketing Team is looking for an App Store Optimization Specialist to join our growing team.
- Analyze the performance of apps on different app store platforms;
- Set up an App Store Optimization (ASO) strategy to optimize and improve app conversion rates;
- Contribute to the company’s App Store Optimization guidelines;
- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement;
- Optimize our applications organic index on all digital devices: ASO for in-app ecosystem on Android and iOS;
- Optimize search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and install rate;
- Monitor and report on keyword rankings, install rate, and effectiveness of experiments on our key markets;
- Stay current on the latest innovations in app store optimization for both iOS and Google Play;
- Stay abreast of the competitive landscape and develop new initiatives.
- Deep interest in ASO, including knowledge of app store algorithms, optimization methods and effective strategies for growing app installs.
- Comfortable with multi-tasking in a very fast-paced work environment
- Proven experience with ASO is a must
- A strong understanding of keyword research
- An excellent understanding of the different App stores & their processes
- Excellent analytical skills
- Organized, creative and detail oriented.